PTC: IoT is PLM
An analyst conference on November 16 and the PTC LiveWorx Europe on November 17 and 18 brought interesting news: PTC puts product development with CAx and PLM in the center of the Internet of Things. And there were record numbers. The LiveWorx Europe was considerably larger than the recent event in the United States.
With more than 2,500 participants from 12 countries, PTC LiveWorx was significantly greater than the recent event in the US. The event was so booked out that part of the audience (all photos Sendler) for the keynotes had to put up with the video transmission in a second room. And also for the exhibition of its products and those of the many partners, a second room was used next to the great hall in the ICS. PTC combined the two-day exhibition at the ICS at the Stuttgart Trade Fair this year with an analysts' conference the day before, where CEO Jim Heppelmann explained a new corporate structure and the strategy of PTC for the Internet of things.
PTC now has two large business areas: solutions and technology platform. The solutions area includes the entire portfolio of the US IT provider for CAD, Product Lifecycle Management (PLM), Application Lifecycle Management (ALM) and Service Lifecycle Management (SLM). Behind this are the products Creo, Windchill, Integrity and Servigistics.
The Technology Platform includes products in whose acquisition PTC has invested around US $ 600 million in the last 24 months. They are all together branded ThingWorx - which was one of the acquisitions. Their subjects are connect, analyze, create, and experience. Besides ThingWorx PTC had adopted Axeda (for Cennectivity), Cold Light (for analytics) and last Vuforia (for Augmented Reality).
The relationship between the two areas Jim Heppelmann explained this way: Who within the industry wants to make use of the Internet of Things, first needs to have a digital model of his product, which is a system of systems under the IoT. For the merge of digital model and real product PLM for mechanical, electrical, software and services data is a prerequisite. Only with this data consistency services in or on the product can be used, and only thus data from the product in operation can be analyzed in conjunction with the model data. Jim Heppelmann: "Therefore I say: IoT is PLM." Without PLM, it could not give the merging of digital and real world. For creating of IoT products PTC therefore provides a combination of ThingWorx, Creo and Windchill.
In addition to numerous improvements and enhancements the version 11 of the PLM system Windchill, which was also presented in Stuttgart, comes up with a couple of new features that go in the direction of smart and connected PLM. These include role-based apps and enhanced requirements traceability, also by integrating the standard Open Services Lifecycle Collaboration (OSLC). For the future use of Windchill there will also be a PLM cloud as well as a subscription model.
With GE and Bosch Software Innovations PTC could present two partners who outlined their own positioning for the future at Jim Heppelmann's side. With GE PTC has agreed on a strategic partnership for the concept of the Brilliant Factory. And the software platform of the Bosch IoT Suite is based on PTC ThingWorx. Both stressed in a press conference that in the future such open platforms and eco-systems would form the basis for the Internet of Things. The combination of PLM and IoT is taking shape.