10.9.2020 - The electronica trade fair, announced in Munich from November 10 to 13, will not be held as a "presence fair" after all. Instead, Messe München will organize it digitally on the same date.
The organizer cited international travel restrictions as the main reason that made electronica impossible as an international presence trade fair.
Trade fairs, conferences and congresses, customer events - the pandemic is a major challenge for exhibitors and organizers alike. Under no circumstances can the same result be achieved through virtualization. Personal contact between suppliers and potential customers is even more lacking here than it is when shopping in stores in the consumer goods sector.