PTC Live and LiveWorx – PTC offers PLM and IoT
With nearly 1,800 attendees, the IT provider PTC celebrated a new attendance record for PTC Live, its German customer event. Moreover, the LiveWorx Europe event was held under the same roof and at the same time – and with good reason. Given its latest acquisition of ThingWorx and Axeda, PTC has now moved to center stage in the lnternet of Things.
PTC Live 2014 was able to attract exactly 1,793 attendees, 28% more than last year, to this event held on its 20th anniversary. The LiveWorx Europe sessions alone were visited by more than 350 participants, with IoT in particular generating great interest. The packed agenda featured contributions by ten partners, customers and analysts, including Streetscooter and Salesforce.
Visitors were faced with the Internet of Things (loT) pretty much everywhere. With ThingWorx and Axeda, PTC last year acquired two providers who help their customers to rapidly come to market with functioning loT apps in a wide range of industries, organizations and institutions. PTC is therefore moving from its habitual terrain of standard software for the manufacturing industry into a new field, even though it already possesses many references in this sector.
Brian Shepherd presents Closed-Loop Lifecycle Management (Photo: PTC)
The new direction being taken by PTC was particularly evident in the keynote speeches by Brian Shepherd, Executive Vice-President, Extended PLM Segment, and Rob Gremley, Executive Vice-President loT and PLM Segments. PTC is expanding its portfolio further with loT, referring to Closed-Loop Lifecycle Management. As Brian Shepherd put it in the ensuing press conference, “PTC started with CAD, moved to PDM and then on to PLM”. The acquisition of MKS with its Application Lifecycle Management (ALM) solutions has enabled the provider to also integrate the development of embedded software. Service Lifecycle Management (SLM), which aids customers in optimizing customer service and spare parts offerings, has also been focused on in recent years.
Rob Gremley explains PTC's loT strategy (Photo: PTC)
Now products are increasingly capable of collecting and delivering data across the lnternet while in use, permitting direct feedback into product development. By doing so, loT makes possible something that PLM has actually claimed to be able to do for many years, but, apart from individual cases, a claim that could never be truly realized. At the same time, however, with apps for loT, PTC can attract a complete new set of customers from outside the discrete manufacturing industries who want to turn such apps into one of, or indeed the core of, their business models.
Creo’s Unite Technology (Photo: Sendler)
Creo presented, with its Unite technology, new functionality that permits CAD data from the most important third parties to be worked with directly and with significantly reduced effort.
Integrated V-model (Photo: Sendler)
A more detailed representation of the Closed Loop Lifecycle is meant to show what PTC is aiming at in terms of the development and validation of future products. The lower part of the picture is a reflection of the well-known systems engineering V-model from. Through the direct integration of Integrity and Atego with Creo and Windchill, PTC provides an integrated solution for the development of "smart, connected products".
Demonstrations and lectures by PTC, partners, and above all customers, showed how far some companies have already come in utilizing the new technologies. The young company StreetScooter, that provides electric vehicles to the German Post Office, is basing its development also on the functionality of the ThingWorx platform, as well as CAD and PLM software from PTC, to capture operating data for further development – and also, for example, for the training of customer employees.
The greater part of the demonstrations, however, showed the status quo – most companies still have not achieved consistent PLM implementation. There is still much to do, and now with IoT there is even more.